At LA BEAUTY HEART, strategy meets creativity.
Each engagement begins with curiosity and a sharp lens on consumer culture, ensuring that brands not only communicate but connect.
My philosophy blends business growth with cultural resonance and purpose-driven storytelling.
LA BEAUTY HEART is the independent consultancy created by Charlotte Adjchavanich.
A senior communications and marketing executive with extensive global experience across the beauty industry.
ALL ABOUT CHARLOTTE
Charlotte started her professional PR career in London and moved to New York to work in Global Communications and Consumer Engagement. She has shaped brand storytelling and consumer engagement strategies for some of the world’s most influential names: Kiehl’s, Ralph Lauren Fragrances, Maybelline, The Body Shop, Revlon, Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House by Drake, Vince Camuto Fragrances, The Shop by LeBron James, StriVectin, Glossier, Kjaer Weis, S'Able Labs, Victoria Beckham Beauty and more.
FREELANCE & FRACTIONAL SERVICES
Strategic Brand Communications: Integrated PR, social media, influencer, and cultural strategies.
Brand Narrative & Positioning: Define your voice, values, and story with clarity and impact.
Content & Campaign Strategy: Plan content and campaigns that engage and resonate.
Creative Direction & Concepting: Bold ideas and visuals that bring your brand to life.
Copywriting: Sharp, effective copy across digital, print, and press.
Brand Collaborations & Partnerships: Curated collaborations that expand cultural reach.
Ambassador & Talent Strategy: Secure ambassadors and creators who embody your brand.
Executive Thought Leadership: Elevate founders and leaders as industry voices.
